Why we built
Crescent Seoul
We started Crescent Seoul because building a beauty brand from outside Korea shouldn't mean facing it alone. Getting lost in translation, or settling for good-enough factories. Our team in Seoul does the coordinating, vetting, and pressing — so founders can focus on building their brand.
Meet the founder
Jenny Ha — formerly at Estée Lauder and L'Oréal, KFDA-approved formulation specialist — leads our team with a simple belief: to help indie founders launch products that actually sell.
Watch the full version on YouTube →Eight years expanding the reach of K-beauty
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2018Company foundedCrescent Seoul founded and selected for the Korean government's Pre-startup Package program.
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2020Client brands launched in the US and UKOur client brands launched in the United States and the United Kingdom — proving the playbook works across two of the world's most demanding K-beauty markets.
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2023A client brand entered ULTA BeautyOne of our client brands secured nationwide distribution at ULTA Beauty — a milestone for any K-beauty manufacturer working with US retail.
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2025Selected for Youth Startup AcademySelected for the Korean government's Youth Startup Academy — a multi-year program supporting high-growth founders.
The team behind your project
Jenny Ha
Formerly at Estée Lauder and L'Oréal. KFDA-approved formulation specialist.
Summer Lee
Expert in order management and product coordination.
Kunwoo Kim
Manages factory communication and production timeline to perfection.
What we believe in K-beauty manufacturing
Indie brands deserve top-tier factories.
Factory capabilities matter more than size. It's about match, communication, and trust earned.
Better clarity beats brief length.
A clearer, focused brief gets you better results, faster — for everyone.
A coordinator should remove friction, not add it.
We exist to stretch your capacity, translate the gap, and keep projects moving forward.
Manufacturing intelligence, shared.
We publish what we learn — formulation drivers, MOQ math, regulatory shifts — so you can make better calls.
Build your brand with us
Tell us about your brand. We'll match you with the right Korean factory.