If you've never worked with a manufacturer before, "SKU" is one of the first terms that will come up, and it affects how your project is structured from the start.
SKU stands for Stock Keeping Unit. In simple terms, a SKU is one distinct product variant. Each unique combination of formula, size, scent, or shade counts as a separate SKU.
Each SKU is treated as a separate product by the manufacturer. That means:
A common mistake for first-time brands is launching too many SKUs at once. Starting with 1 or 2 SKUs gives you more control over quality, timing, and budget, making the first project significantly easier to manage.
Enter the number of distinct products you want to develop in this project. If you're not sure yet, enter your best estimate. We'll work through the details together.