37 Best K-Beauty Products Report 2023 (from skincare to makeup)

Written by Ahyeon Song

Half of 2024 has already passed. During this time, we have experienced many beauty trends, and now it's time to look back at the best K-beauty products of 2023. From skincare products to makeup cosmetics, we'll provide genuine, trustworthy reviews rather than advertisements, and compare them with the beauty trends of 2024 to see how things have changed.

Table of Contents:

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1. Best Korean Skincare Products of 2023

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   1-1. Cleanser
   1-2. Pads
   1-3. Toner
   1-4. Essence/Serum
   1-5. Creams
   1-6. Sunscreen
   1-7. Facial Pack

2. Best Korean Makeup Products of 2023

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   2-1. Makeup Base
   2-2. Foundation
   2-3. Cushion Foundation
   2-4. Powder
   2-5. Highlighter
   2-6. Blush
   2-7. Eye Makeup Products
       2-7-1. Eyeshadow Palette
       2-7-2. Aegyo-sal Makeup Product
       2-7-3. Eyelash Makeup Product
   2-8. Lip Makeup Product

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1. Best Korean Skincare Products of 2023

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1-1. Cleansing products:

In 2023, cleansing trends in South Korea were dominated by products that gently and thoroughly cleanse deep into pores. Cleansing products with natural ingredients were a big hit as consumers grew more trusting of them.
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The best K-beauty Cleanser in 2023

1. Arencia Green Artisan Cleanser Rice Cake Soap
2. ma:nyo Pure Cleansing Oil
3. beplain Mung Bean pH-Balanced Cleansing Foam

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1-2. Pads:

In 2023, the Korean beauty market saw the launch of many different pads, from exfoliating toners to soothing and whitening pads. Here are the best pads in Korean skincare that you won't be able to stop using once you try them.

The best K-beauty pads of 2023

1. SKINFOOD Carrot Carotene Calming Water Pad
2. MEDIHEAL Madecassoside Blemish Pad 100 Pads

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1-3. Toner:

In 2023, Korean skin care toner products for soothing and moisturizing the skin continued to be popular as before. Among them, a new formulation called cream toner caught the eye of Korean consumers.

The best K-beauty toners of 2023

1. LANEIGE Cream Skin
2. Anua Heartleaf 77% Soothing Toner

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1-4. Essence/Serum:

K-Beauty's essence and serum trend in 2023 is still popular with products that improve and care for marks. And a new product called ‘Riddle Shot’ gained explosive popularity. This product contains fine needle-shaped ingredients made of silica, one of the natural minerals, which stimulates the skin and has the effect of improving skin texture.

The best K-beauty Essence/Serum of 2023

1. VT Reedle Shot 300 Essence
2. goodal Green Tangerine Vita C Dark Spot Care Serum
3. AESTURA A-Cica 365 Blemish Calming Serum

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1-5. Cream:

The item that received the most attention in the K-Beauty skin care sector in 2023 was improving the skin barrier. In the cream section, cream products that can strengthen and maintain the skin's barrier were popular as the importance of a strong skin barrier is widely recognized in Korea.

The best K-beauty Cream of 2023

1. ISOI 100-hour Moisture Dr. Cream
2. AESTURA Atobarrier 365 Cream
3. Lotion: Ongredients Skin Barrier Calming Lotion

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1-6. Sunscreen:

Among the K-beauty sunscreens of 2023, moisturizing and non-sticky sunscreens with a formulation that is easy to apply before makeup were very popular. In addition, sunscreen products in the form of cushions that allow you to easily apply sunscreen without having to get the sunscreen formulation on your hands and are easy to reapply outside were popular

The best K-beauty Sunscreen of 2023

1. d'Alba Waterfull Essence Sun Cream
2. Shingmulnara White Rice Bright Tone Up Sun Cushion

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1-7. Facial packs:

The most popular mask pack in Korea in 2023 is by far the hydrogel mask pack. This is a mask pack that forms a gel structure similar to the skin. The highly concentrated ampoule is contained in a hydrogel mask pack without seeping into the sheet. Over time, the pack becomes transparent as the active ingredients are absorbed into the skin. Wash-off packs for exfoliating dead skin cells without irritation and sheet mask packs for soothing have also shown consistent popularity.

The best K-beauty Facial packs of 2023

1. BIODANCE Bio Collagen Real Deep Mask Sheet
2. I’m From Fig Scrub Mask
3. Abib Gummy Sheet Mask Heartleaf Sticker

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2. Best Korean Makeup Products of 2023

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2-1. Makeup base:

This product is by far the best makeup base from K Beauty in 2023. It is a base product that is applied before makeup and has become popular because it is often used by makeup experts among products to make makeup last longer. In fact, many consumers have seen great results!
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The best K-beauty Makeup base in 2023‍

1. YUNJAC Skin Perfecting Protective Base Prep

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2-2. Foundation:

Of all the base makeup products in K-beauty in 2023, foundation is arguably the most advanced. Despite not being an expensive product, it is characterized by being thin, comfortable on the skin, and providing adequate coverage.
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The best K-beauty Foundation in 2023‍

1. Banilla Co Covering Power Fit Foundation
2. espoir Pro Tailor Foundation Be Glow New Class

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2-3. Cushion Foundation:

The popularity of Korean cushion foundations continued in 2023. Among them, Hera's upgraded black cushion and Hince's cushion, which allows skin to look natural and not stuffy, were popular.‍

The best K-beauty Cushion Foundation in 2023‍

1. Hera Black Cushion
2. hince Second Skin Mesh Matte Cushion

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2-4. Powder:

The popularity of Korean cushion foundations continued in 2023. Among them, Hera's upgraded black cushion and Hince's cushion, which allows skin to look natural and not stuffy, were popular.‍

The best K-beauty Powder in 2023‍

1. LANEIGE Neo Essential Blurring Finish Powder
2. ABOUT_TONE. Blur Powder Pact

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2-5. Highlighter:

Unlike the previous trend of natural makeup, the popularity of colorful highlighters in K-beauty really took off in 2023.

The best K-beauty Highlighter in 2023‍

1. Glint by VDIVOV Highlighter
   
   

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2-6. Blush:

Korea's blush trend in 2023 can be seen as a trendy color with natural coloring. It is a blush color that suits your taste, but its characteristic is that it gently covers pores with a watercolor-like fine color rather than a strong color.

The best K-beauty Blush in 2023‍

1. VDL Cheek Stain Blusher
2. peripera Pure Blushed Sunshine Cheek

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2-7. Eye makeup products:

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2-7-1. Eyeshadow Palette:‍

2023 was a year in which shadow palettes received more attention than single shadows. Shadow palettes with numerous color combinations were released every month, and the quality continued to improve.

The best K-beauty Eyeshadow Palette in 2023‍

1. WAKEMAKE Soft Blurring Eye Palette
2. espoir Real Eye Palette

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2-7-2. Aegyo-Sal Makeup Products:‍

K-Beauty's hottest makeup trend of 2023 was aegyo-sal makeup. Aegyo-sal makeup is a makeup technique that brightens the small area under the eyes with shadow or glitter, and various aegyo-sal pencil products have been released for this purpose.

The best K-beauty Aegyo-Sal Makeup Products in 2023‍

1. too cool for school Frottage Pencil
2. Aegyo-sal Maker nobev Under Eye Master

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2-7-3. Eyelash Makeup Products:‍

Korean makeup trends tend to follow idol makeup. In 2023, as idols began wearing makeup that emphasized their eyelashes, the clean but emphasized eyelash makeup trend became popular. In the process, many natural fake lashes were released, and the technique of organizing eyelashes using tweezers after mascara was also widely known.

The best K-beauty Mascaras in 2023‍

1. mude. Inspire Curling Mascara
2. Holika Holika Lash Correcting Mascara

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2-8. Lip Makeup Products:‍

The 2023 Korean lip makeup trend can definitely be overlips and glowy lips. In the process, lip gloss products and tints that provide a moist glow became very popular, and lip liners that could naturally increase the volume of the lips were released.

The best K-beauty Lip Makeup Products in 2023‍

1. Lip gloss: rom&nd Glasting Color Gloss
2. Tints: peripera Ink Mood Glowy Tint
3. Lip pencil: Heart Percent Dot On Mood Lip Pencil

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Conclusion

Do you now have a good understanding of the Korean skincare and cosmetic trends of 2023? Thank you for taking the time to read this long article.

Korean makeup trends often coexist with various trends and change quickly, but we have introduced the most popular choices. This report on K-beauty in 2023 is written by a Korean person who loves K-beauty in Korea, so you can trust it for your Korean skincare and cosmetic choices.

Since half of 2024 has passed, we will try to write an article on K-beauty trends for the first half of 2024 next time if given the opportunity.

If you want to manufacture Korean skincare or makeup cosmetics like the products mentioned above through OEM private labeling in Korea, please contact Crescent Seoul at any time! :-)

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